Not two minutes after lauding Holly Ross and her NTEN team for putting it all out there to raise money for the 2010 NTC Scholarship Fund, I got a message from Todd Whitley, vice president of e-marketing at The Leukemia and Lymphoma Society, telling me about how that organization's CEO, John Walter, would be taking it all off for the cause.
Settle down now, folks. I'm talking about his hair.
LLS' new Totally Baldacious campaign is in full swing, encouraging supporters to shave their heads — or, less drastically, color their hair — in support of cancer patients.
And to show he has the guts to put his mane where his mouth is, John is going under the razor. I don't think it's happened just yet, but I'm sure there will be a real — ahem — buzz about it when it does. (By the way, he also has committed to personally raising a minimum of $50,000 from his own circle of friends, family, neighbors and business associates.)
You can read about John's committment and get other Totally Baldacious news at the Totally Baldacious blog.
And so we say to John, thank you for being so bold, so Baldacious, so willing to shave one for the team, and so, so full of outrageous hope!
- Companies:
- Leukemia and Lymphoma Society
