Look Good, Raise Money: 7 Branding Requirements to Make Fundraising Easier
Fundraising organizations, like businesses, rely on a consistent brand identity to help the public know who they are. But if you think creating that identity is somebody else's job, think again. Fundraising departments have a huge stake in an organization's style requirements.
When revenue is at stake, graphic standards should protect you, not restrict you. Here are seven ideas that will help your organization develop branding requirements that will make your life a lot easier:
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.