Clarifying Expectations for Increased Success

"Things are not always what they seem; the first appearance deceives many; the intelligence of a few perceives what has been carefully hidden," says Phaedrus in Plato's "The Phaedrus."

Sometimes in a flurry of activity — or even prolonged work — we can have unclear expectations ... or misperceived expectations.

In fundraising, it is important to take the time to be sure that those you work with understand where you are going and what is expected. It is also essential that you understand the expectations of you and your organization from donors and prospective donors.

Life seems faster than ever. We have information overload — from e-mails to social media to phone calls to meetings.

We recently worked with a client whose chief development officer was leading from behind the desk — directing activities of the development team. The CEO was very frustrated because the organization had the expectation that the chief fundraiser would also be out deepening relationships and raising money.

Identify your key professional constituents — your boss (the board if you are a CEO), your donors, your staff, prospective donors, volunteers and others.

Get away for a few hours, and make a note of what each expects from you (and your organization if appropriate). Do an honest assessment of where you stand. And most importantly, ask these constituents how you are doing — what they expect of you and how you are doing in fulfilling these expectations. This gives you the opportunity to clarity or adjust.

Clarifying expectations — though sometimes tough — makes your fundraising life so much more successful and enjoyable!