Gold Awards Flashback: Findlay Hancock County Community Foundation (2013 Social Media Campaign of the Year)
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at last year's Social Media Campaign of the Year from the Findlay Hancock County Community Foundation.
The foundation began using social media in 2010. But in 2012, it realized that it really needed a plan. So it came up with one. Rather than wring its hands and wonder how to raise money — NOW — on social media, it set a very clear strategy of using the platform — mainly Facebook — to build relationships that could ultimately lead to gifts. So halfway through 2012, the foundation developed the objectives to:
- Build brand awareness
- Acquire, engage and convert individuals to lasting supporters
- Cultivate the next generation of donors
- Drive traffic to the website
- Target its desired audience, women aged 45 to 54
Then, get your submissions ready for the 2014 Gold Awards. The deadline is fast-approaching — Aug. 22. For an entry to be eligible, the campaign must have taken place sometime between Jan. 1, 2013, and Dec. 31, 2013.
Download the entry form here. There is a $125 entry fee for the first entry from a company and/or nonprofit organization, and each additional entry costs $75 apiece.
Each entry must be submitted individually and be accompanied by its own entry form, tracking sheet and check. Please submit two copies of each entry.
Entries should be mailed to:
FundRaising Success Gold Awards
1500 Spring Garden St., 12th Floor
Philadelphia, PA 19130
Attn: Joe Boland
You can get an entry form, tracking sheet and additional information here, then get moving! We look forward to reviewing your entries and engrossing ourselves in these wonderful campaigns.