Urgent, Not Hysterical
Well, I don’t know but I’ve been told
the streets of Heaven are lined with gold.
I ask you how things could get much worse
if the Russians happen to get up there first?
Wow-wee. Pretty scary.
—Bob Dylan, "I Shall Be Free"
That song was written at the height of the Cold War and skewered the over-the-top paranoia that was, at the time, a dying holdover from the McCarthy era.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.