What Are Your Questions for the Charity Watchdogs?
That's right. And, for those of you who know me personally ... no, this is not one of my "dinner table questions"! Next week I am moderating a very important discussion between Angel Aloma, executive director at Food for the Poor, and H. Art Taylor, president and CEO of BBB Wise Giving Alliance.
But we're not only going to talk about the BBB; we're going to discuss the whole concept of nonprofit ratings — how they are helping donors make decisions, how they are creating challenges for nonprofits and much more.
The nonprofit sector is abuzz with differing opinions on the value of charity watchdog ratings. Are we focusing on the wrong metrics? Why is it that the major watchdogs don't even operate with the same rules and expectations? For example, one watchdog refuses to count "gifts in kind" and another one says "gifts in kind" is a critical part of the mission and fundraising, and therefore includes it in financial assessments.
So, I've got 45 minutes to ask questions. Send me your questions ASAP! Use this link to make sure your questions get included!
And, don't forget — you can actually be listening into this conversation live. You can join in "The Great Ratings Debate — Exploring the True Measure of Nonprofit Success" session by registering for the FundRaising Success Virtual Conference & Expo, a FREE day of webinars that will take place on Sept. 12. Click here to register.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.