I Just Don't Understand the Bitcoin Opportunity
I know — some of you are going to say, "Wow, Angie is constantly complaining that people are not open to change and innovation yet she now says she can't seem to embrace Bitcoin???!!!" Yes, it is true. I don't have a solid point of view on it — but I just can't wrap my arms around it (yet).
Apparently, my team at Eleventy Marketing Group found some great information about it and posted it in July on the Eleventy blog. And believe it or not — just yesterday the United Way announced it will start accepting Bitcoin as well.
There's been a lot of chatter in the nonprofit industry about Bitcoin. Whether we are comfortable or not, that chatter will only grow louder in the near future.
From nonprofit organizations to political campaigns, more and more information about how Bitcoin is being used to raise funds is coming to light. The marketing and commerce world is moving beyond simply talking about the vast potential of Bitcoin to seeing real results. Still, many questions remain in my mind. Here are some articles that highlight the rising interest — and use.
1. Nonprofits test the Bitcoin waters
A recent article from the Chronicle of Philanthropy looks at how a few nonprofits have tested Bitcoin with varying levels of success. The Chronicle reports that the Water Project raised $30,000 in Bitcoins (all new revenue, all recorded as a non-cash gift), while the Capital Area Food Bank of Texas has collected less than $1,000 in Bitcoin donations since February. Despite the wild variance, the article notes: "The early lurching and false starts are not unlike those experienced by other new technologies, including the Internet, advocates say. And the potential benefits are enormous."
2. Taking a 360-degree view of Bitcoin
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.