9 Essential Strategies for Nonprofit Social Media Marketing

By Adam Weinger

Technology platforms represent a major opportunity for nonprofits of all sizes to engage new audiences and attract new donors through nonprofit social media marketing. One issue that holds many nonprofits back, though, is that for-profit companies have completely oversaturated platforms like Facebook and Instagram.

How can nonprofit organizations find marketing success in this kind of media environment? Remember that supporters follow you on social media because they believe in your work, agree with your values and appreciate your perspective!

Nonprofits can easily reach new audiences and bolster their relationships with existing supporters by simply incorporating a few new strategies into their social media marketing. Check out these top social media engagement strategies to boost your marketing efforts.

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Strategic Planning

Adam Weinger Author's page

Adam Weinger is president of Double the Donation, an organization that helps nonprofit organizations and schools increase fundraising from corporate matching gift and employee volunteer grant programs.