50 of Your Innovative Fundraising Ideas, Part 2
30. We encourage donors in production agriculture to make gifts of grain, livestock or other commodities. We send mailings, e-mails and have a website dedicated to gifts such as these.
31. At the same early-childhood program, we found that the most successful fundraising activities were those that focused on our mission. We often used children's artwork on note cards and small prints, which were sold at an annual fair. Other pieces created by children included necklaces made from plastic photoslide holders — the children decorated them, they had holes drilled in the top for a cord and acetate added to the opening; a pre-printed image was added, but the purchaser could add a photo of his or her choosing. Inexpensive photo frames from IKEA were also decorated by the children, and sold; some included artwork by the children. We also created collages of the children's artwork and printed them on T-shirts and had quilts made with the artwork. The T-shirts were sold, and the quilts were auctioned.
32. My firm is made up of mostly millennial coaches. We are trying to help nonprofits transition to reaching tomorrow's donors by one-on-one coaching and full development services on how to holistically implement partnership development. One of the things I've been thinking is how much important it is to connect donors with actual, measurable strategic impact. Having an opportunity to give that connects with their passions is simply a pay-to-play value these days, and yet so many organizations strive to simply get there. My idea is that fundraising must go beyond simply resourcing nonprofits to actually serving donors. Especially as millennials, we don't just promote the fact that we're involved in changing the world — our identities are actually built around changing the world. So, we need to build an exchange for nonprofits that will allow everyone to connect intimately with their nonprofit, and champion the three to five organizations that really communicate the donors' identity to their social networks. Like LinkedIn is the network for professional connection, we need a network for social change and how we can share and promote our online identities through these organizations.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.