50 of Your Innovative Fundraising Ideas, Part 2
22. Developing a fundraising committee for all clubs on campus to work with me, to learn more about fundraising and how to do it.
23. It is the staff's responsibility to educate the board. Many executive directors and development directors sit back and complain about how little their board does, yet they do nothing to support their board. Most board members don't have a clue as to what they should be doing.
24. Speak to someone in a career transition (aka unemployed) or college students about a career in the nonprofit world or even fundraising.
25. Have a naming contest for raising funds for a specific pet in need of surgery or medical treatment. We have people donate $5 for each opportunity to name a pet (so $100 = 20 tries). Clearly this is relatively specific to rescue, however I am sure the idea could be adapted to fit other charities and their missions.
26. Being authentic and real is the foundation of nonprofit fundraising. Donors don't want anything that even hints of phoniness. When communication from a nonprofit comes from a person, not the "corporate speak," it attracts donors.
27. Our newsletter always had a letter from the CEO. I changed it to be from the board chair. Want to engage him more. He said yes. I drafted a letter, he personalized it. We are running the letter.
28. Having donor stones on the premises of our nonprofit organization, whereas a piece of the donor will be at our nonprofit sanctuary forever. Haven't tested this idea yet, but will be in coming weeks.
29. Online contests and voter-based grant giving — we actually won a car this way! Being in control of the voting is hard, but it makes you feel more in control, whereas with private judging, anything goes. We do any and every contest we can for funding; many do involve encouraging supporters to like and share, but there are many that just involve a single entry that can be considered a "grant" by a grant writer. I consider them one and the same and after winning a car, we're definitely bigger fans.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.