Impact. This is a newish term that has been buzzing around the sector in the last few years. "Why?" you might ask. Well, the answer is pretty simple.
Your donors are getting more sophisticated.
The number of nonprofits are growing, and the donor pool is getting smaller — which means that the competition between nonprofits is getting steeper. Donors now have an expectation. Before they support your organization, they want to know why they should. They want to know the impact of their dollars, as well as the impact that your organization is making on the world.
In this episode of the Nonprofit Chatter, Nhu Te, editor-in-chief of NonProfit PRO, and Taylor Shanklin, VP of marketing at Pursuant, are joined by Luis Ramirez, senior manager of individual giving at Rebuilding Together, and Ryan Carpenter, director of market solutions at Pursuant, to address the need for impact reporting and to offer advice for nonprofits that are looking to show their impact in a more impactful way.
Tune into the podcast to learn more.