Tom Hurley

The 800-pound elephant in the room at the DMA Nonprofit Federation’s 2009 Washington Nonprofit Conference that took place in Washington, D.C., in January was, of course, the economy and how fundraising execs planned to cope with what could be a very tough time for charities.

News of the challenges of fundraising this summer and fall is streaming into DMW Worldwide from stations around the country. The fundraising “perfect storm” we feared did strike some public-television stations. The distraction of the Olympics, the hard-fought political season and a totally unforeseen worldwide economic crisis has affected some stations much more than others. It’s hard to get members to focus when their personal finances are in peril and many aren’t sure their local banks will be around next week. Two questions are being asked by nearly everyone: 1. What’s happening? 2. What should I do? Let’s take them in order. According

For this week’s Advisor, FS asked a number of agencies and other companies that serve the nonprofit fundraising sector for tips on making the most of the client/vendor relationship. Here are some more of their thoughts. “1. Treat your agency like a partner, not a vendor. 2. Invest in testing. 3. Share and discuss all data as a team to drive strategy. 4. Hire the best you can find and then trust them, based on past performance. 5. Be willing to take calculated risks in order to achieve creative breakthroughs.” — Steve Maggio, president and chief creative officer, DaVinci Direct ( “Consider [your

Life as a PBS station is a tough gig. Providing much-needed programming related to news, history, the arts and education made possible by hard-won donor support, public broadcasting easily can be taken for granted amid the mass of television channels available today.

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