Sharna Goldseker

When it comes to fundraising, it’s important to strike a balance between the younger and older generations, says Jeffrey Solomon, president of the New York-based Andrea and Charles Bronfman Philanthropies, a family of charitable foundations that operate in the United States, Canada and Israel and aims to encourage young people to strengthen their knowledge of heritage and support programs in Israel. “The challenge for an organization is that they see that older people — over age 50 — are the core supporters of most charities,” Solomon says. “[They need to see that] the needs of their children [also] need to be met.” Solomon