Though the use of premiums is a hot topic of debate in the world of nonprofit fundraising, there are times when mailing these little gifts is definitely the way to go. Here, direct-response marketing copywriter Roscoe Barnes III talks about some of those times. * When you’ve exhausted your list of non-premium-acquired donors. Creating a secondary list that targets donors that have not responded but might be premium-responsive is more economical than offering your entire list a premium. * As a pleasant surprise to current donors. “This can engender loyalty and reaffirm your appreciation of their support. At the same time, it can encourage
Roscoe Barnes III
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