Columbia, Md., November 12, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing customer relationship marketing agencies, today announced the formation of its new Market Research Practice, which will provide new insights into client marketing programs by discovering and understanding how consumer beliefs and attitudes shape purchasing and engagement decisions. The new practice is part of Merkle’s Quantitative Solutions Group, which provides leading organizations with analytical insight and strategy to drive highly targeted and measurable marketing programs.
Columbia, Md., November 5, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing customer relationship marketing agencies, today announced that its Response Management Group has been selected by Alley Cat Allies to provide contribution processing services in support of the organization’s direct mail fundraising program. Headquartered in Bethesda, Maryland, Alley Cat Allies is a national advocacy organization dedicated to protecting and improving the lives of cats through education, outreach and support for Trap-Neuter-Return programs. The work was successfully transitioned from the previous service company in August and the contract is ongoing.
COLUMBIA, Md., June 17, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, was recently honored with three 2009 “Benjamin Franklin Awards for Direct Marketing Excellence”, or “Bennies”, by the Philadelphia Direct Marketing Association. The awards were presented during a ceremony at the Farmhouse at People’s Light in Malvern, Pa. on June 4, 2009.
May 18, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, announced the acquisition of Little Rock, Ark.-based CognitiveDATA, a marketing technology company with award-winning, data quality innovations that help recognized retailers, insurance providers, nonprofits and financial services organizations ensure the accuracy of mail files and eliminate waste in their direct mail programs.
COLUMBIA, Md., April 30, 2009 — Merkle ( www.merkleinc.com), one of the nation's largest and fastest growing database marketing agencies, announced its top rankings in a new report from Advertising Age magazine. The Agency Report 2009 ranks Merkle among the nation's top 10 Direct Marketing Agencies, in the top 25 U.S. Marketing Services Agencies and among the top 30 Agency Companies worldwide. With a 16.8% growth rate from 2007, Merkle holds the distinction of being the fastest growing direct marketing agency in the Top 20. The rankings were published in the April 27 issue of Advertising Age magazine ( www.adage.com). The magazine's annual report ranks marketing and advertising companies according to their 2008 revenue.