In this episode of the Nonprofit Chatter, Nhu Te and Leah Davenport are joined by Marshall Ginn, CFRE, and David Sachetti to talk about how the Virginia Hospital Center Foundation quickly responded to the COVID-19 outbreak, what pivots it needed to make, how data and analytics played a role in its decisions, and more.
Major-gifts fundraising is as much a mind-set as it is a set of strategies and techniques, says Marshall Ginn, principal and founder of Viriginia-based consultancy Capital Development Strategies. As such, it’s an attainable goal for nonprofits of all sizes. “Many steps require little to no financial cost — just an investment of time,” Ginn said during the session “Holistic Approach to Major Gifts” at the 2008 Bridge Conference held last week in Washington, D.C. When it comes to major-gifts fundraising, it’s important to remember that everyone in the organization should play a role, and that you don’t need to have a major-gifts officer