Marketing Douglas Davis

Until recently, revenue-producing affinity credit card programs have been out of reach for smaller nonprofits. But now, membership organizations with support bases as small as 500 have the opportunity to market credit cards that depict their brands to supporters and generate donations each time the cards are used, providing not only a new source of revenue, but also increased visibility. The smaller-organization-friendly program is a free offering from New York-based CardPartner and Kansas City-headquartered holding company UMB. According to the CardPartner Web site, the only obligation to the organization is to commit to the CardPartner program for three years. CardPartner Senior Director of