“So how can an organization start to ‘break-through’ the clutter?” That was the question Marc Sirkin asked in a blog post last week in which he addressed the challenge marketers have these days with compelling people to take action in “the noisiest marketplace in the history of humans.” Add all the other “noise” that’s going on for most Americans -- family issues, money problems, environmental concerns, war, terrorism, the price of gas, mowing the lawn, etc. -- and the challenge becomes clear. Sirkin says the solution hinges on relevancy, but being relevant is no easy task. “The art of being relevant starts with
Marc Sirkin
