Marc A. Pitman

Erica Waasdorp is one of the leading experts on monthly giving. She is author of the book "Monthly Giving. The Sleeping Giant." She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals.

She just co-authored the "Monthly Giving Starter and Marketing Kit" with Donor Perfect, and she’s working on her next book called "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving—in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.

Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.

When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and cat, Mientje.

“The Surprising Gift of Doubt,” written by Marc Pitman of Concord Leadership Group, is a book that’s not just about nonprofit leadership. It can be applied to leaders in any situation, especially if you, as a leader, need some re-grounding or refocus.

In his blog post on Tuesday, April 24, Marc A. Pitman, author of The Extreme Fundraising Blog, talked about his experiences relearning and increasing his skills in leads generation. When asked by his executive coach, Freddie Ray, an expert in leads generation, what he currently was doing to generate leads, Pitman wrote that he replied “things like direct mail, websites, brochures, conversations, participation in community groups, articles in the paper, event posters around town, etc.” But, as Ray pointed out, these things are passive activities. “To generate leads, Freddie said my action must have purpose. It’s not just showing up at a social

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