“What is a sneezer?,” you may ask. I’m borrowing the term from Malcolm Gladwell in his fantastic book, “The Tipping Point.” If you haven’t read this yet, please do; it will help you become a great digital fundraiser. Basically, a sneezer is someone who is particularly contagious. Epidemiologists who study the spread of disease through any population note that some people are more infectious than others. Much more infectious! In the context of this article, imagine that the sneezer is an online fundraiser for your cause who is particularly good at bringing in lots of online donations.
Malcolm Gladwell
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
Best-selling author and social-change guru Malcolm Gladwell urged local leaders yesterday morning to make the most of Philadelphia's "human potential."
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