Mal Warwick

Fundraising today is a mixed bag where results for some organizations are down, others are holding steady, and still others are at record highs. And falling acquisition rates seem to be the norm almost across the board.

Still, most major organizations are resisting cuts in fundraising, and many top nonprofits are stepping up efforts online — all sound reactions to these shaky economic times, said Mal Warwick, founder and chairman of direct-response fundraising firm Mal Warwick Associates, in his session "Fighting the Recession With Online Tools" last week at the first International Fundraising eConference May 12 to 14, which was held completely online.

The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced that Mal Warwick, Founder & Chairman, Mal Warwick Associates, has been selected as the 2009 recipient of its Max L. Hart Nonprofit Achievement Award, which recognizes outstanding achievement by an individual within the nonprofit community.  The award was presented at a luncheon today during the Federation’s 2009 Washington Nonprofit Conference, which concludes this afternoon at the Renaissance Hotel in Washington, DC.

When FundRaising Success first came into existence in 2003, the Internet (as a fundraising tool) hung plump and juicy, like a peach at the top of a tree, not quite ripe — and just out of reach.

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