Giving decisions aren’t just emotional — they’re biological. Insights from neuroscience reveal how identity, trust and friction shape donor behavior, and why small missteps can quietly shut generosity down.
Katy Milkman
Cherian Koshy is the vice president of Kindsight and the author of “Neurogiving: The Science of Donor Decision-Making.” A Certified Fund Raising Executive (CFRE) and Chartered Advisor in Philanthropy (CAP), he helps mission-driven organizations harness behavioral science, neuroscience and ethical AI to inspire authentic giving. As treasurer of the Association of Fundraising Professionals’ global board and a member of The Giving Institute and Forbes Nonprofit Council, Koshy shapes the future of philanthropy through research, teaching, and practical frameworks that connect science, strategy and the human spirit.
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