John Smith

Competition in the mailbox is tough for all mailers. While some organizations mail bigger and flashier to stand out from the rest of the packages in the mail pile, others go the other route of mailing blind and keeping elements simple. This mailing from the National Stroke Council caught my eye because it is a rare example of a package that is simple yet eye-catching, not because it’s flashy, but because it is doing something different. In addition to the usual poly address window, the light blue No. 10 outer has a simple, black-outlined illustration of a doctor in hospital scrubs. To his side

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