Jim Killion

FundRaising Success: How would you define where the fundraising sector in the United States is in regard to mobile giving?

Jim Killion: Mobile giving is in its infancy, but with the dramatic results achieved by the Red Cross with text-to-give to Haiti relief, it is now on most people's radar. In many ways, mobile giving is where what is now often referred to as "traditional Internet giving" was six or eight years ago. And just as Internet giving has taken off in the last decade, so will mobile giving. But the move to mobile will be much faster than the move to Internet giving.

Web site architecture and design can significantly improve your online fundraising success. In the session, “How You Can Dramatically Increase Your Fundraising Success by Improving Your Website’s Information Architecture and Design” at the Kintera 2008 User Conference in Washington, D.C., earlier this month, attendees were given tips to effectively evaluate and utilize Web site architecture and design to boost online fundraising. Here’s a quick summary: 1. Help people find and do what they want quickly. Effective information architecture and design is reflected by intuitive, easy-to-use navigation. A Web site with high usability navigation helps visitors, regardless of the type of information they are

“Credit card relationships open up a world of data-driven possibilities for your cause, including: multichannel relationship building; demographic overlays; donor mapping; and donor upgrading.” So wrote Jim Killion, chief e-strategist for is7, in a June 19 post on the DMA Nonprofit Federation’s blog, The Integrator, in which he extolled the virtues of credit cards in regards to philanthropy, noting that credit cards offer nonprofits a golden opportunity to turn donors into monthly givers. “The greatest power of the card in an online environment is the ability to turn a one-time donor into a monthly donor (or a one-time buyer into a continuity

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