Inspiring Jewish Journeys

This is an incredibly simple, well-branded renewal mailing sent during the Jewish High Holiday season by the JCC Association. The mailing is very thin, including just a one-page letter, reply slip and BRE inside the No. 10 outer envelope. The elements have zero gloss or graphics, relying instead on splashes of plain, yet vibrant color within the copy. To the right of the address window on the envelope are clip-art-like images of a green apple and a wooden honey dipper, with the teaser “Inspiring Jewish Journeys. May your year be as sweet as an apple dipped in honey.” Random letters in the teaser are