Howard Stern

Four Tips to Tackling Emergency Web Fundraising April 11, 2006 By Abny Santicola, editor, FundRaising Success Advisor Like many organizations in 2005, the North Shore Animal League America was faced with the challenge of raising funds fast to respond to Hurricane Katrina. Speaking in a session at the DMA Nonprofit Federation Conference in Washington, D.C., in February, Vice President of Development Alesia Soltanpanah said that during its Katrina-relief effort, the organization created a page much like its home page devoted to Katrina donations. This was one of four tips Soltanpanah shared for organizations faced with the challenge of emergency Web fundraising. They are:

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