Person: Hilary Zwerdling

This article is excerpted from an M+R Strategic Services whitepaper of the same title. Read the paper in its entirety, along with its accompanying charts and stats here. “Urgent vote TOMORROW!” “Your account balance is overdue.” “Hurry, final sale ends tonight!” With so many other, potentially more urgent messages competing for your e-mail list members’ attention, what can nonprofits do to maximize the likelihood that their e-newsletters will be opened, read and clicked on? We recently conducted a review of five national nonprofits’ e-newsletters to help isolate some reliable ways to grab your readers’ attention and draw them in to your e-newsletter. Our survey

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