Edward Wendling

Cutting through the communications clutter that donors and constituents are exposed to regularly is no easy task and can require a one-to-one, customized communications strategy. This is the topic of the white paper “One-to-One: Five Smart Ideas to Improve Communication with Members, Donors and other Customers” by Edward Wendling, director of marketing for Advanced Solutions International, which offers the following five tips for organizations looking to improve constituent communications: 1. Capture data — namely contact, demographic and transaction information — from every customer interaction. Collecting this information will help your organization create donor profiles, which will enable you to target and personalize communications.