David Hazeltine

Three Quick Tips to Smooth DM Production April 18, 2006 By Abny Santicola, editor, FundRaising Success Advisor When it comes to making the direct-mail production process smoother, the following three tips are a good start, says David Hazeltine, president and CEO of Boston-based full-service direct-marketing agency Yellowfin Direct Marketing. 1) Make sure that you see proofs. Hazeltine says that printers often will send the organization PDFs, which it can print and proof, but the problem is that the colors often are not exact. "Oftentimes PDF proofs are provided to save time, but I think it's still advisable to get a hard-copy proof when possible,"