Cathy Finney

The mid-level program at Catholic Relief Services, a large, international-relief organization, was several years old, yet not strategically directed — nor was it meeting projected goals. In working with the organization, at MINDset Direct we recognized the need to re-engineer the existing mid-level donor program and began working to develop high-value donor strategies appropriate for the program. What we uncovered were four major areas of opportunity within the program that needed to be addressed: appropriate audience selection; a balancing of the mixture of solicitation and cultivation efforts, including the creation of efforts targeted specifically for the mid-level audiences; the standardization of donor migration;

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