Brian Nevins

Circumstances such as natural disasters, sudden public acclaim or an unexpected large bequest can thrust your organization into the spotlight, heightening public awareness and, perhaps, resulting in an extraordinary number of gifts from new donors. As terrific as that sounds, such unexpected volume can present a unique set of significant challenges and opportunities.

As nonprofit organizations tally results for 2008, many nonprofit leaders are concerned about how to focus their efforts to survive whatever this year may bring. 

While we all recognize that these are challenging times for all sectors — nonprofits and for-profits alike — there are important lessons we’ve learned from experiences during past economic downturns that will help us all this year and in the years ahead.

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