The book "The Art of Giving: Where the Soul Meets a Business Plan" by renowned philanthropists Charles Bronfman, co-founder of the Andrea and Charles Bronfman Philanthropies, and Jeffrey Solomon, president of the Andrea and Charles Bronfman Philanthropies, guides philanthropists on how to get the most out of their giving.
After doling out hundreds of millions of dollars over several decades, one of the few major philanthropies in the Philadelphia region began a quick fade from the scene with the death yesterday of its ardent doyenne of hometown causes.
Though the use of premiums is a hot topic of debate in the world of nonprofit fundraising, there are times when mailing these little gifts is definitely the way to go. Here, direct-response marketing copywriter Roscoe Barnes III talks about some of those times. * When you’ve exhausted your list of non-premium-acquired donors. Creating a secondary list that targets donors that have not responded but might be premium-responsive is more economical than offering your entire list a premium. * As a pleasant surprise to current donors. “This can engender loyalty and reaffirm your appreciation of their support. At the same time, it can encourage
Grants Are Grand, But They Don't Heat the Office Jan. 31, 2006 By Ann Fritschner If you're in development at a newer nonprofit, you might hear your board members say, "Go write some grants; get that big money," as though writing a few proposals will make your fundraising as successful as that of an older, more established organization. This can be especially frustrating when you're penning appeal letters, sending out press releases, writing and mailing the newsletter, cleaning the bathrooms, and generally trying to keep your head above water. Grants are helpful and fairly easy to come by -- comparatively speaking -- when your
Can a dozen dogs find shelter in a leather briefcase? They can if the briefcase was purchased through Benevolink.
No, the Atlanta-based company isn’t in the business of selling amazing expandable briefcases. Rather, it allows consumers to direct corporate dollars to the causes of their choice just by shopping online at more than 200 retailers such as Gap, Best Buy, Barnes & Noble, Harry and David, and Staples.