Ann Lehman

Is your nonprofit considering a capital campaign in the next two to three years? That is, will you be purchasing a building, renovating a building, acquiring land or purchasing large pieces of equipment? If so, you must do a feasibility study before you decide to launch the campaign. Why bother with a feasibility study? Why not simply announce the campaign, raise all the money you can and the devil take the hindmost? There are five critically important reasons to conduct a feasibility study: 1. It offers an opportunity to determine how your organization is viewed in the eyes of prospective donors and other important