In the recent FundRaising Success webinar E-mail Strategies for Driving Donations, Christina Johns, senior manager of direct-response television and social media for the International Fellowship of Christians and Jews, and Allison Van Diest, senior product marketing manager for Blackbaud, shared how strong segmentation can drive great e-mail strategy and how social media can fit into e-mail strategy.
Allison Van Diest
Charleston, S.C., August 27, 2009 — Blackbaud, Inc. (Nasdaq: BLKB) today announced that an increasing number of community foundations are turning to its solutions to build stronger relationships with donors and professional advisors, improve financial accountability, and enhance their web presence.
E-mail is a great option for fundraising communications because it's inexpensive and provides virtually instant access to friends and supporters. What's more, it's measurable.
In the session "The Right Message: Making the Most of E-mail Marketing in a Down Economy" at the DMA Nonprofit Federation's 2009 New York Nonprofit Conference, Allison Van Diest, senior product marketing manager for Blackbaud, shared best practices for creating strong positioning and message architecture.