If you don't know where you're going, it's kind of hard to get there April 5, 2005 By Margaret Battistelli Editor-in-Chief FundRaising Success "Chesire Puss," Alice began, "would you please tell me which way I ought to go from here?" "That depends on where you want to get to," said the cat. "I don't much care where," said Alice. "Then it doesn't matter which way you go," said the cat. Ah, the wisdom of Lewis Caroll. But who knew he could be such a valuable leader in the field of fundraising? Edith Falk ... apparently. Falk, president of the Chicago-based philanthropic firm Campbell &

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