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Four Characteristics of Senior Givers Four Characteristics of Senior Givers March 28, 2006 By Abny Santicola, editor, FundRaising Success Advisor Most nonprofit development professionals know that older donors like to give via direct mail. But what are some other traits of this massive donor demographic? In a recent conversation, Harvey McKinnon, president of Harvey McKinnon Associates, a donor-relationship consultancy based out of Vancouver, British Columbia, Canada, shared some of the other giving nuances common to senior donors. 1) Seniors are prime candidates for monthly giving. Electronic pledge programs where people give, say, $25 a month to a charity are an easy sell

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