St. Paul, Minn.

For the past few years, Carl Anglesea gave about $400 each year to charity. But he lost his job as a software developer in August, and since then Anglesea, 54, of Chuluota, Fla., hasn't given a dime. What he has done, though, is triple his hours as a volunteer AARP tax counselor helping people fill out tax forms. "I'd like to give cash, but I can't," he says. "So I'm committing to more hours as a substitute."

Integration Through Understanding Dec. 13, 2005 By Abny Santicola When it comes to fundraising, it's tempting for an organization to simply put its cup out and focus on its own need -- the need to raise funds. But long-term, successful development plans focus more on how giving can fulfill the needs of both an organization's constituents and donors themselves, according to Linda Ireland, co-owner of St. Paul, Minn.-based business and marketing consulting firm Aveus. "The best experiences happen when there is an understanding clearly of what an organization needs from each of its stakeholders and what it can provide," Ireland says. "The goal is

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