MEXICO CITY, August 5, 2009 — The W.K. Kellogg Foundation of Battle Creek, Michigan, USA, has named Alejandro Villanueva to be its new regional director for programs in Latin America and the Caribbean.
NEW YORK, July 29, 2009 — The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing.
NEWTON, Mass., May 29, 2009 — TripAdvisor(R), the world's most popular and largest travel community, has won a gold Halo Award, American cause marketing's highest honor. TripAdvisor won the "Best Use of Social Media" category for their fall 2008 "More than Footprints(TM)" campaign which distributed $1 million dollars between five travel-related non-profit organizations, including: Conservation International; Doctors without Borders; National Geographic Society; Save the Children; and The Nature Conservancy. Run by the Cause Marketing Forum, Halos recognize work that advances the interests of both nonprofit partners and a business, and are judged on conceptual strength, execution, business results, and cause results. The honors were announced in a May 28 ceremony at the Cause Marketing Forum's annual conference in Chicago.
Some 150 yoga fanatics, mats in hand, gathered in the second-floor atrium of the Museum of Modern Art one recent Saturday morning. They were there to “Put the oM in MoMA,” as the invitation read.
PENTAX Imaging Company is pleased to announce the PDML Photo Annual comprised of artwork from 59 photographers from around the world. This book will benefit Childhood Cancer Research. The project, led by Mark Roberts, an instructor in multimedia at Youngstown State University, with photographers Doug Brewer of Richmond, KY; Bill Robb of Regina, Canada; and Scott Loveless of Harrisburg, PA, brought together 59 artists in 15 countries to create this work. Their Internet-based approach facilitated coordination between the editors and dozens of contributors scattered around the world. Photographers uploaded their images through a web site, where the editors could view them and exchange ideas and opinions through email. The book was assembled electronically and uploaded to an online publishing site where copies are printed whenever orders are placed through the web.
This month, as we turn our focus to the international face of fundraising, I’m turning over my column and a large part of the editorial planning for the issue to the charismatic, highly regarded Tony Elischer, who very kindly agreed to act as Guest Editor.