Return Path

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October 21, 2009Nonprofits Less Likely to Use Collected Data in Campaigns: Return Path Study

October 20, 2009, DM News — Though three-quarters of nonprofits gather consumers' names and locations when they sign up for e-mail communications, that's often where consumer data collection ends for those groups, according to a Return Path study, released October 20.

July 24, 2009Study: Deliverability Could Be Better

July 20, 2009, MediaPost — Between the U.S. and Canada, more than 20% of commercial, permission-based email doesn't reach the inboxes of intended subscribers, according to new data from email marketing and list management firm Return Path.

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