Columbia, Md., November 12, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing customer relationship marketing agencies, today announced the formation of its new Market Research Practice, which will provide new insights into client marketing programs by discovering and understanding how consumer beliefs and attitudes shape purchasing and engagement decisions. The new practice is part of Merkle’s Quantitative Solutions Group, which provides leading organizations with analytical insight and strategy to drive highly targeted and measurable marketing programs.
Princeton, New Jersey
June 10, 2009 — Zumbox, the world’s first paperless postal system, today announced a strategic partnership with ALC, the industry’s leading data marketing service provider; ALC’s Chairman and CEO, Donn Rappaport, will join Zumbox as CEO, while retaining Chairmanship of the company he founded in 1978. The partnership between Zumbox and ALC will leverage ALC’s sales and marketing resources, as well as its network of regional sales offices.