Portland, Ore.

Feb. 21, 2006 By Abny Santicola Presenting for a session on "Disaster Fundraising" at last week's DMA Nonprofit Federation 2006 Annual Washington Nonprofit Conference, Julie Hambuchen, marketing director for Portland, Ore.-based international relief and development agency Mercy Corps, outlined the four key lessons her organization learned from the disasters of 2005. Disaster fundraising is part of Mercy Corps' mission, but it also stresses long-term solutions for affected areas. As long-term providers of relief, Mercy Corps knows it must capitalize on the intense initial media coverage given to disasters. In her session, Hambuchen said coverage typically peaks and fades and therefore it is

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