Small details matter in direct mail — and, down to the tiniest of them, this Boys Town Christmas appeal gets it right.
Edwards, Colorado, August 17, 2009 — Roundup River Ranch has been awarded a $1 million grant from Hole in the Wall Camps Foundation to assist with its mission of building a camp for children with life-threatening illnesses. “This grant signifies dedication from the Hole in the Wall Foundation in assisting Roundup River Ranch to move to the next level of sustainability for future operations,” said Alison Knapp, Founder and Board Chair of Roundup River Ranch. “The grant also provides great momentum for us to complete the capital campaign and bring us that much closer to breaking ground this fall.”
CHICAGO, April 14, 2009 — For the second time this year, U.S. Cellular is putting up $1 million to help schools across the country. The company's new CALLING ALL TEACHERS campaign will funnel the funds directly into the hands of thousands of teachers to subsidize classroom materials and educational experiences for students. Between now and Teacher Appreciation Week May 4-8, 2009, the wireless company and its 9,000 associates are encouraging teachers to post projects on DonorsChoose.org, a philanthropic Web site that helps public school educators find money for classroom projects that exceed their limited budgets.
In a webinar last month titled "Positioning for Wealth Transfer," Campbell & Company Vice President Bruce Matthews talked about the need for organizations to prepare programs that take full advantage of this boon.
PACKAGE OF THE YEAR Gold: Habitat for Humanity International Special Development Appeal (Craver, Mathews, Smith & Co.) Silver: Rhode Island Community Food Bank Annual Review Brochure (DaVinci Direct) Bronze (Tie): Tuskegee Airmen — Charles McGee Campaign (Fundraising Strategies) CARE November/December World Report (Merkle) ACQUISITION (50,000 OR MORE MAILED) Gold: Utah Food Bank 2007 Thanksgiving Donor Acquisition (L.W. Robbins) Silver: Wildlife Conservation Spring 2007 Acquisition (Schultz & Williams) Bronze: Mail Call Hurts (Gum Version) (Fundraising Strategies) ACQUISITION (FEWER THAN 50,000 MAILED) Gold: Tuskegee Airmen — Charles McGee (Fundraising Strategies) Silver: Bidawee “Welcome” (SCA DIrect) Bronze: Adaptive Clothing Gift Tag Package (Fundraising Strategies) RENEWAL (50,000