IRVINE, Calif., June 2, 2009 — Billabong USA is proud to announce the highly acclaimed alt-rockers The Airborne Toxic Event and indie pop stars Iglu & Hartly will perform live at the 3rd Annual Design For Humanity event on June 17, 2009 at Avalon/Bardot in Hollywood. Design for Humanity, Billabong's charitable initiative, will benefit charity: water (charitywater.org), a non-profit organization that works to bring clean and safe drinking water to people in developing nations. One hundred percent of ticket sale proceeds will go to charity: water.
PENTAX Imaging Company is pleased to announce the PDML Photo Annual comprised of artwork from 59 photographers from around the world. This book will benefit Childhood Cancer Research. The project, led by Mark Roberts, an instructor in multimedia at Youngstown State University, with photographers Doug Brewer of Richmond, KY; Bill Robb of Regina, Canada; and Scott Loveless of Harrisburg, PA, brought together 59 artists in 15 countries to create this work. Their Internet-based approach facilitated coordination between the editors and dozens of contributors scattered around the world. Photographers uploaded their images through a web site, where the editors could view them and exchange ideas and opinions through email. The book was assembled electronically and uploaded to an online publishing site where copies are printed whenever orders are placed through the web.
The October 2007 issue of Professional Fundraising, the British fundraising publication, included this to-the-point “case study” that underscores the importance of testing your appeals. “The Children’s Society first introduced its toothbrush mail pack in November 2004. Since then the charity has sent out around a million packs and raised [more than 600,000 British pounds] from the mailing, which uses the strapline: ‘No time to pack when you’re running from abuse.’ The pack asks donors to send back the toothbrush, each of which costs the charity [2 pence] to buy, with an extra donation to help fill a bag for a runaway child. The charity