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Not all social networks are created equal. And nonprofit organizations need to know the differences between them before they can get one to work for them. A social network can be a useful tool for a nonprofit, providing an arena for meeting potential supporters and contacts. Also, it provides individuals or organizations an outlet for spreading their messages to broader audiences. But before nonprofits can use social networks effectively, they have to understand the options, said Steve MacLaughlin, director of Internet solutions at Blackbaud, during the session “What Social Networks Should Be Doing for You” at The Blackbaud Interactive Internet Symposium held on

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