Atlantic Forest

TOPEKA, Kan., April 13, 2009 — Just in time for Earth Day, Payless ShoeSource and The Nature Conservancy today announced a partnership to raise money to plant a minimum of 100,000 trees to support the Plant a Billion Trees campaign dedicated to planting 1 billion trees by 2015 to help rebuild the Atlantic Forest in Brazil. As part of the effort, today, Payless is launching a Green BOGO(TM) (Buy One, Get One Half Off) sale to partner with shoppers to raise money for the important cause. Payless will donate $1 -- the cost to plant one tree -- for every Zoe & Zac green brand item sold through May 4 and on every Payless exclusive reusable shopping bag sold throughout the year.

Engaging your audience and getting them to act is one of the most important goals of any nonprofit organization. Though online fundraising has become extremely competitive, the advent of interactive marketing and the latest in Web site development have helped that goal become easier to attain. It’s simply a matter of knowing how to implement the technology and maximize your fundraising efforts with the use of a few simple creative elements. The Nature Conservancy and marketing agency Crew Creative put interactive marketing strategies to work for them when they launched the nonprofit’s large-scale reforestation campaign, Plant a Billion Trees. Creative techniques helped