For fundraisers, the first quarter of the year is as much a time to look back as ahead. It’s a time to find out how year-end appeals tallied up, to assess how winter events performed and perhaps to report back to the board on what it all means.
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Alison L. Des Forges, a human rights activist and historian who tried to call the world’s attention to the looming genocide in Rwanda in 1994 and who later wrote what is considered the definitive account of the eventual slaughter of more than 500,000 Rwandans, was among the passengers killed Thursday when Continental Airlines Flight 3407 crashed near Buffalo. She was 66 and lived in Buffalo.
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