Climb to the Top of the Corporate-giving Ladder With a Compelling Annual Report Nov. 15, 2006 By Sarah Durham and Ali Kiselis, Big Duck Studios When it comes to motivating corporations to support your mission, you've got one critical fundraising weapon in your communications arsenal: your annual report. Annual reports often are the first thing corporate giving officers want to see. It's a way they can relate to a nonprofit and wrap their head around what you do, why you do it and how you're getting it done. While an individual might be primarily motivated to give because of the "warm fuzzy" connection
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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