United States Postal Service

Recession Takes Toll on Direct Mail Ads
March 23, 2009

Responding to the financial crisis, American companies sharply reduced their spending on direct-mail marketing last year, according to the Winterberry Group, a marketing consultancy. Winterberry said this was the first such decline in more than 60 years of record-keeping. The company arrived at the figures by surveying 305 companies in the direct-mail industry.

Postal Service Mailing Services Prices to Change on May 11
February 17, 2009

The Governors of the U.S. Postal Service have approved new prices for mailing services, including a 2-cent increase in the price of a First-Class Mail stamp to 44 cents. Prices for mailing services are reviewed annually and adjusted each May. The new prices will go into effect Monday, May 11.

On the Road to Postal Reform
December 12, 2006

Long-awaited postal reform finally seems a reality, as Congress passed postal reform bill H.R. 6407 — a compromise bill that grew from H.R. 22 — overnight on Dec. 9. The bill awaits President Bush’s signature for final approval. So what will be gained for mailers if the bill is approved? Maynard Benjamin, president and CEO of Alexandria, Va.-based Envelope Manufacturers Association, says that at its most basic, what will come is a different way of setting postal rates, a different way of regulating the mail and a different way of operating the U.S. Postal Service in the future. “We have a mail system that’s

Congress Passes Postal Reform Bill
December 11, 2006

The postal reform bill (H.R. 6407) that passed today in the US Senate and House of Representatives represents a major victory for the millions of businesses, nonprofit organizations, and consumers across the country that rely on the United States Postal Service (USPS). The Direct Marketing Association (DMA) extends its appreciation to the legislators who worked tirelessly in the closing hours of the 109th Congress to ensure that a final compromise was reached that allowed the introduction of H.R. 6407 on Thursday and its passage in both houses overnight on Friday.   The final legislation reflects an agreement reached among key members of Congress, the

Tales From the Crypt
July 1, 2005

For those of us who manage prospecting campaigns, there is a span of a month or two between ordering lists and dropping the direct-mail appeals in the mail stream. Usually that time is spent putting the finishing touches on the creative packages and getting the materials ready to go.

But while we fuss over the creative, something else is happening that’s every bit as important to the campaign. Down in the data crypt, thousands, and perhaps millions, of names from many sources are brought together for a complex process called a merge/purge.

USPS Rule on First-Class, Standard-Mail Rates Leaves More Questions
November 9, 2004

The U.S. Postal Service’s final rule change to its Domestic Mail Manual, which amends standard-mail postage rates, including nonprofit rates, will take effect June 1, 2005, according to the Oct. 27, 2004, issue of the Federal Register. The new rule modifies a proposed rule appearing in the Federal Register in April. That proposal called for an “exclusive-purpose” test in which “personal” information about an addressee would be permitted at standard-mail rates only when “advertising” or “solicitation” is the exclusive purpose of the piece and personal information is included solely to increase the effectiveness of the ad or solicitation. The proposed rule would have been

Postal Rulings
September 1, 2004

How will the U.S. Postal Service’s proposed rule regarding the differences between a personalized standard-mail piece and a personalized first-class piece affect direct mail fundraising?

Postal Reform on the Horizon
May 1, 2004

The Senate’s Governmental Affairs Committee and the House of Representatives’ Committee on Government Reform hosted the final hearing on postal reform in late March. There, U.S. Postal Service officials had one last opportunity to present their proposals for reform of the USPS.