What Christmas and the Holidays Mean to Me

Many promote the commercial spirit of giving at Christmas. I believe all of us should consider promoting philanthropy in a noncommercial way at this time of year. Think about your neighbors, friends and those in need this year. Do something nice without expectation of return. Can you afford to help at least one person this year? Become a Santa, and see how it feels!

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Recession Takes Toll on Direct Mail Ads

Responding to the financial crisis, American companies sharply reduced their spending on direct-mail marketing last year, according to the Winterberry Group, a marketing consultancy. Winterberry said this was the first such decline in more than 60 years of record-keeping. The company arrived at the figures by surveying 305 companies in the direct-mail industry.

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On the Road to Postal Reform

Long-awaited postal reform finally seems a reality, as Congress passed postal reform bill H.R. 6407 — a compromise bill that grew from H.R. 22 — overnight on Dec. 9. The bill awaits President Bush’s signature for final approval. So what will be gained for mailers if the bill is approved? Maynard Benjamin, president and CEO of Alexandria, Va.-based Envelope Manufacturers Association, says that at its most basic, what will come is a different way of setting postal rates, a different way of regulating the mail and a different way of operating the U.S. Postal Service in the future. “We have a mail system that’s

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