The Wilderness Society

Chapman Cubine Adams + Hussey received a platinum Big Idea Award for a campaign with The Trust for Public Land and 19 (for a total of 20) 2012 MAXI Awards for its direct-marketing efforts on behalf of 13 clients. The awards span multiple categories and include CCAH’s work in digital media, direct mail, multichannel and telemarketing.

FundRaising Success talks with Paynter about best practices that nonprofit organizations can learn from Care2's tremendous growth.

On Wednesday evening, the Direct Marketing Association of Washington presented its annual MAXI Awards on the eve of the 2011 Bridge to Integrated Marketing and Fundraising Conference at the Gaylord National Resort in National Harbor, Md.

"The past few years have been an exciting and evolving time in nonprofit and political direct marketing. To recognize the leadership that Kim Cubine and Lon Chapman have shown in our company through the years, it is only fitting that they lead our new company name. They have been part of the leadership team that has delivered record-breaking results for many years," said Jim Hussey, former president and now chairman of the newly named Chapman Cubine Adams + Hussey (CCAH) in announcing the company's new leadership structure.

Kim Cubine will assume the role of president effective immediately.

Today Roger Craver is being inducted into the American Association of Political Consultants Hall of Fame.

Here’s what AAPC has to say about Roger …

David Broder called him “a bomb thrower”… The Wall Street Journal claimed he was the “assassin” of all things right wing.

This article is excerpted from an M+R Strategic Services whitepaper of the same title. Read the paper in its entirety, along with its accompanying charts and stats here. “Urgent vote TOMORROW!” “Your account balance is overdue.” “Hurry, final sale ends tonight!” With so many other, potentially more urgent messages competing for your e-mail list members’ attention, what can nonprofits do to maximize the likelihood that their e-newsletters will be opened, read and clicked on? We recently conducted a review of five national nonprofits’ e-newsletters to help isolate some reliable ways to grab your readers’ attention and draw them in to your e-newsletter. Our survey

The second time I received multiple affinity credit card offers on the same day, I started paying attention. At first glance, with the exception of the nonprofit logos on the corner card of each outer envelope, they seem identical. All shout the 0 percent fixed introductory APR until 2009 — but smaller, thinner type qualifies what month the offer ends and that it’s only for cash advance checks and balance transfers. All but one have a personalized teaser letting me specifically know that this particular card is “The most rewarding card of all®.”